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Research & Development

We help brands explore and test new product or service concepts before launch, through:​​

  • Market and consumer research

  • Product/service testing and development with expert panels

  • Benchmarking and system mapping

  • Identifying gaps and innovation opportunities

  • Concept testing, verbal and visual elements

  • Elaboration of consumer insights and archetypes


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Our approach goes deeper than statistics.

 We interpret data so that it becomes a strategic guideline, not just a report.

Before investing big in your next innovation, let TASTE. 

run smart, focused, and fast validation loops so you know exactly what to launch and how to position it.

Get in touch

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