spotlight

Why do some products end up in your cart while others don’t? If you ever wondered about this topic especially for your product - take a coffee and our favorite magazine Ja Trgovac for a sweet read on hands-on principles you can use right away by TASTE. co-o-founder and consumer psychologist Varga Vanja. 

At Brend Forum 2026, Vanja Varga, TASTE. co-founder an consumer psychologist, opens the key question for every modern FMCG brand: are you truly ready for real market impact? Through practical insights, she reveals why success in FMCG isn’t about the best ideas but about readiness for speed, scale, and ever-rising consumer expectations. 

Get 20% off your ticket with TASTE code. Click here to get it!

We had a great time at PaKing Croatia - inspiring topics and a truly interdisciplinary lineup of speakers. The “Innovative Packaging” panel, moderated by our co-owner, consumer psychologist, Vanja Varga, highlighted the complexity and challenges of packaging today, enriched by perspectives from Lucija Potočnik, Dijana Zrinski, Hrvoje Ljubičić, and Anselmo Tumpić.

We presented our tools and methods at Marketing Summit Zagreb 2026.  This central FMCG marketing professionals gathering  bringing together 3000+ participants and 300+ companies. Held on March 17 at Mozaik Event Center, the conference continues a 7-year tradition of connecting and shaping the industry.

Food packaging does more than protect—it sells the experience before the first bite. Through powerful visuals, it must translate taste and aroma into something you can almost feel with your eyes.

What is behind design and marketing? Psychology. And what do we get when we relate Psychology to the economic decision-making processes (on the shelf, also)? Behavioural Economy. Find our wisdom at our dearest IN Store Magazin.

This lecture revealed why understanding the real problem is the single most critical step before any investment in design, marketing, or innovation. Drawing from psychology, behavior insights, and 10+ years in the food industry, Vanja Varga shows how misdiagnosis leads to wasted budgets, wrong design decisions, and missed opportunities at the POS.

One of our dear projects is Korisna kupovina u Korici - a project that distinguished the first Croatian artisan bakery by creating a cool project with a cause

Psychology of Delicious Design by our co-founder consumer psychologist Varga Vanja. What we revealed, you can check out at our